Services I offer
Your SEO strategy, covered
I offer services that cover essential elements to improve your site and grow your organic traffic. Whether that's ensuring fundamentals like crawling and indexing are covered or making content and user experience something that gives your brand a competitive advantage.
A flexible approach
I work in whichever way will benefit you most. Whether you want a hands-off approach where I'll manage everything end-to-end, or you need more flexibility and understanding of internal resources that I could utilise.
I'll use internal resources wherever appropriate.
I'll teach your teams best-practices.
I'll help you develop processes that benefit SEO.
I'll be a reliable, always available resource for SEO.
Technical SEO.
Optimising what you have on your site through Technical & On-page SEO is a great way to drive revenue without the significant investment in off-page campaigns and link building.
I consistently improve conversions and performance with technical SEO. If I don’t truly believe I can do that, I won’t recommend it.
Content marketing
Creating content to target micro-moments in each stage of the user’s journey is key to any search strategy. You need to nurture your audience from initial awareness to conversion and loyalty.
Creating content that isn't expert-led can have a profound negative impact. Work with me to ensure you make the right content, written by the right people.
SEO Strategy
The strategy sits at the heart of an SEO campaign. Results take longer to achieve without it, and ROAS decreases as your marketing budget gets wasted.
The SEO strategy I’ll create will cover the key workstreams to implement to ensure growth from SEO, whether through technical changes, content or off-page activity.
Data & reporting
Issues with data collection? Sampling? Reporting? I create solutions that put the metrics that matter front and centre, whether that’s by enhancing tracking, creating bespoke multi-channel reporting or fixing tracking errors.
Spend more time analysing insights and less time worrying about data accuracy and visualisation.
Who am I?
A little more about me
My vast history, experience and knowledge in SEO benefits all companies that work with me. Here are key things to know before we work together:
9 years of SEO experience.
Enterprise experience both In-house and as a consultant.
I thrive with complex technical setups.
Consistently delivers results.
Cross-skilled, I have a background in UX and development.
What do other brands say?
I'm trusted by brands of all sizes
I'm proud to say that alongside delivering consistent results across the brands I work with, I build excellent working relationships with clients to become integrated into their businesses'.
104%
12-month average traffic increase for my current clients
5
The maximum ongoing projects I'll take on at a time
"Working with Sam has been a game-changer for our business at Virgin Experience Days and Virgin Experience Gifts. He has seamlessly integrated into our team, becoming an invaluable extension of our internal efforts. Sam doesn't just focus on Organic Search wins; he aligns his efforts with our broader business goals. His SEO expertise together with a deep understanding of commercial opportunities has consistently driven impressive results."
Namrata Tidy, Head of Digital Marketing
"Sam worked with our marketing and tech teams over a six-month period, supporting us in growing and optimizing our technical SEO capabilities. He brought a wealth of knowledge with him and integrated into the business, working meticulously to identify high-impact opportunities for growth. His experience and expertise were invaluable to Fanatical, helping us implement changes to our site that have benefited the business, growing our SEO visibility and setting us up for further success."
Mark Boswell, Head of Marketing
"We recently completed a second project with Sam, focusing on a detailed SEO analysis. This project pinpointed areas for improvement on our website, leading to notable positive shifts in our search rankings. Sam's expertise has been instrumental in enhancing our SEO understanding and practices, contributing to our competitive position in organic search. Additionally, Sam's organized, reliable, and clear communication style="content-visibility:auto; contain-intrinsic-size:1px 1000px;1" makes working with him a highly positive experience."
Katherine Binns, Director
"Sam had been on my radar for a while, consistently showing up in SEO communities providing value. When it came time that we needed help on a project, Sam focused on the 20% of efforts that would drive 80% of results. The combination of technical skills and commercial thinking make him a rare find and an effective partner to work with."
James Bertram, Digital Marketing
"Not only is he a consummate professional, but he's also equipped with a vast range of knowledge and a deep set of technical skills that span across the entire digital landscape. Sam approaches his projects like a scientist and always delivers consistent results. We'd clone him 4 times if it were an option!"
Dan Dashnaw, Director of Digital
"I came across Sam on Twitter, where he is active and willing to share knowledge. After reading a few of his articles, I knew that he had both practical and theoretical knowledge to help grow our business in Google. After 6 months of cooperation, I can only say good things. He is an expert in his field, improved our rankings a lot for English and international keywords."
Simon, Co-founder
"What first drew us to Sam is his ability to get complex concepts across simply. What has kept us working with him is his skill for cutting through the noise with a strong focus on driving ROI.
Sam is a pleasure to work with, reliable and professional. I highly recommend his services."
Daniel Callighan, Head of Digital
"I highly recommend Sam for any SEO-related project - his expertise and ability to dive into technical reasoning behind the analytics is refreshing."
Jeff Gerardi, President/CEO
SEO knowledge and tips
The latest from my blog
When I'm not busy growing organic traffic for clients, I'll create something new and write about it here. Read on for insights, findings, and ideas from my daily work as an SEO.
Start your SEO project
Want to work with me?
Get in touch so I can learn more about your brand and project requirements. Unfortunately, I have limited availability, so book a call to make sure you don't miss out.
