About Sam Underwood
A brief history of me.
SEO has been a large part of my life so far.
My SEO career started when I was introduced to a search agency in my first full-time job.
Soon after meeting the agency, I in-housed SEO and took on the challenge of doing it myself.
At the time, I was doing the basics. I knew beginner-level knowledge on things I’d learned around tech SEO, on-page optimisation, and Google algorithms.
I didn't expect things to go as well they did, but I had some amazing early success.
I wanted to see if could do this again, or did I just get lucky?
So I went to the best place to find out, an SEO agency. I'm fortunate to have landed a job in one of the top agencies in the UK, Stickyeyes Group.
And thus begins my career as an SEO consultant.
I thrived in an environment of people who, at the time, had vastly more knowledge and experience than myself.
I quickly progressed up the ranks, repeating my in-house successes with some small-to-medium accounts.
My effectiveness in communication and proficiency in SEO was soon realised. After just six months I started progressing to larger accounts with more complex internal structures and web technologies to navigate.
With this increased challenge, I started to broaden out my knowledge into other areas of SEO such as:
- Content strategies
- Site speed optimisation
- Large-scale data analysis
Soon after, the industry was moving on.
A new client joined, who boasted over 2,000,000 indexable pages, all loaded with Angular JS. They were promptly given to me to do my thing with.
This time, I felt I had my work cut out.
Within seven months, the client had grown more from SEO than what they had in the prior 6 years.
While working in an agency I gained a reputation as the go-to person for critical work. Whether that was pitching, SEO strategies, content strategies, or delivering complex audits.
Years later, I’ve had many stories similar to the above across some great brands and even two in-house positions at REISS and then Interflora (where I reversed a 6-year downturn in search visibility).
Nowadays, I'm an Ecommerce SEO consultant with a variety of clients across the globe.
I sometimes even get the occasional shoutouts from Google Reps!
— 🍌 John 🍌 (@JohnMu) September 3, 2020
How to connect?
Want to work with me?
If you're looking for:
- A great communicator
- Someone who can do remote work and deliver results
- An SEO with an amazing track record in Ecommerce
- A recognised expert within SEO
Then get in touch with the below form.
But before you do, make sure you learn more about my skills by reading my blog.
Toner Giant case study.
Your first consulting win is always the sweetest.
This was my first client, an ecommerce business selling printer ink!
Travel Republic case study.
I usually refer to this as my first ever 'enterprise' win. I achieved this through a mixture of fixing technical issues, redoing commercial content and implementing a blog content strategy.
The Mobility Aids Centre case study.
My first foray into SEO. A combination of technical SEO, content optimisation, and link building.
Interflora case study.
Before becoming an Ecommerce SEO Consultant, I ran a search team at Interflora UK. I worked there for 10-months before deciding I wanted to be a consultant, but I still managed to achieve a lot.
Within those 10 months, I increased there visibility by a total of 55%, which was no easy feat given they were already market leaders and had been struggling to recover lost visibility from way back in 2015 (I've marked when I started work below).