Fully managed content marketing.
Content built for performance.
Creating content to target micro-moments in each stage of the user's journey is key to any search strategy. You need to nurture your audience all the way from initial awareness to conversion and loyalty.
I'll help by creating a content strategy that engages your audience and drives traffic to your site. Once we have the strategy in place, I'll assist by ensuring content is created by people with knowledge and expertise in your field of work.
Data underpins everything I do, whether that’s insights into the content types your audience engages with, what they search for, or even the length of the article that works best.
The 3 key steps to creating great content.
What topics should you write about to engage your audience? I use a range of data and insights to pinpoint what you should be talking about to engage your audience at each stage of their journey.
The ‘when’ of your content strategy. Even if you know the topics you want to cover, you still need to make sure you are writing about them at precisely the right time to guarantee user engagement.
Writing to engage is not easy. That’s why I don’t just use high quality experienced writers; I also ensure they are experts in your industry before pen touches paper.
Content marketing, covered.
Gain insights into what your audience searches for, when, how, and where.
Learn which keywords generate Featured Snippets, and get a plan of action for capturing them.
Receive a schedule of articles to create to engage your personas.
Optimise content for semantically related entities, ensuring topics are fully covered.
Fully-managed expert copywriter sourcing, for hands-off content publishing.
Audit existing content to spot opportunities to better optimise or remove old low-interest pages.
Still have a few questions before starting your content marketing campaigns?
Here are some FAQs, but if your question isn't covered, it'll be answered in an initial scoping call to discuss your requirements for the project.
There are three ways I come up with content ideas:
- Content research - Research around what your personas are interested to spot highly shareable and linkable topics
- Keyword research - Insights into what your audience searches for
- Competitor research - Research into your competitors content that receives traffics, links or shares
Initial content ideas are delivered in a table with data on the:
- Primary keyword
- Secondary keywords - More specific variations of searches within the main topic the primary keyword is about
- Search volume - Volume of the primary keyword
- Keyword difficulty - A 0 - 100 score showing the difficulty to rank
- Commercial overlap - How close the user's search query relates to a product you offer
- And more
Next, we'll then run through the ideas and I'll start planning in months when we should write different pieces of content.
I won't write the articles personally; part of my service is sourcing talented writers with experience within your field of work.
Having expert writers is essential for making a piece of content both different and better than competing pieces of work.
The types of writers I find are usually people who have actually worked in your industry before, so they'll be able to provide unique insights.
Inputs that go into my content briefs include:
- Featured snippets
- People also ask
- Semantically related topics
- Competitor analysis
- Questions on Reddit & Quora
- Questions users ask found with keyword research
Once content has been written, I also check back against my initial brief and research to ensure everything has been covered.
My content auditing process covers this. I have my own in-house algorithm for spotting high opportunity pages to focus on and low-quality pages to improve or remove.
Once I've highlighted articles to focus on to improve, these articles go through my briefing process and then into content writing.