The best way to start any SEO campaign is with strategic insights. Doing your due diligence here pays off, speeding up the time it takes for you to receive a return on your investment in SEO.
Understand the total market size, the quick win opportunities, and how your competitors achieve their results.
1. Site evaluation
First, I'll analyse your site to discover current opportunities there are for growing organic traffic.
2. Market data
I'll research the market to understand what users are searching for and which sites we're competing against.
3. Competitor analysis
I'll investigate competitors to understand their SEO strategy better and use that as input for your SEO plan.
4. Growth plan
I'll provide a prioritised list of high impact workstreams alongside a plan for ongoing support to ensure the success of the SEO campaign.
Timelines depend on how many SEO deliverables you want to do upfront. The more deliverables we do upfront, the better the output of the strategy. However, the size of the strategy is often directed by your budget.
In general, a technical/on-page only project will take 2 - 3 weeks. More extensive market analysis' increases timelines to around 4 - 8 weeks.
This varies depending on complexity. For example, your site setup, the market, your internal resource and the scale of current issues tend to dictate the size of the initial strategy.
I will provide pricing on a case-by-case basis once I've fully understood the scope of work.
Yes, I take a white-hat approach to off-page activity that revolves around creating valuable evergreen content.
The content could be a guide or a linkable asset like a calculator or tool. Once content opportunities are found, I'll work with you on the strategy to promote them.