Services
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Services
Technical
SEO
Fixing crawling, rendering and indexing
Content
marketing
Educate and engage your users
SEO strategy
Opportunity sizing and tactical insights
Reporting
and data
Collect and visualise data insights
About
About me
Favourite books
Work setup
Disclosure
Content
Blog
Projects, thoughts and guides
Resources
Downloads, products and tools
Popular
Visualising SEO
SEO concepts visualised
GSC rank tracker
A Google Sheets rank tracker
Site speed tips
Filterable tips for site speed
Google algorithm names
Short algorithm explainers
My latest downloads, products and interactives
Word-based keyword grouping in Excel
Visualising SEO
Google Sheets regex generator tool
Google Search Console rank tracker template in sheets
Popular
Faceted navigation (Ahrefs)
Examples and best practices
Site structure
7 principles to follow
SEO article writing
Improve your blog's SEO
SEO seasonality
Measuring it with volumes
Contact
My latest guides, projects, and thoughts
A simple search trend tracker in Google Sheets
Analysing competitor site structure at scale
My 2021 SEO case studies: Averaging 104% up
My 2021 in review
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Contact
How I work
My work setup
See below the tools I use daily to improve and speed up my SEO process.
SEO tools
Mac apps
ContentKing
Real-time monitoring & alerting
Reporting API with Data Studio integration
Segmentation
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Frase
Speeds up content briefing
Intuitive UX
Constantly rolling out new features
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Sitebulb
My favourite site auditing tool
Integrates data from GSC/Google Analytics
Feature-rich with great support
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Supermetrics
Sends marketing data to Google Sheets
Data storage with BigQuery
Custom Data Studio connectors
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Forecast Forge
Forecasting data with machine learning
Works directly within Google Sheets
Custom Data Studio connectors
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Ryte
Google Search Console (GSC) data storage
SEO A/B testing
Segmentation of GSC data
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Ahrefs
My favourite all-in-one tool
SEO A/B testing
Intuitive UX and great design
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Calibre
My favourite speed monitoring tool
Test profiles are especially useful
Measures core web vitals
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My Mac setup
Mac apps I love
A collection of my favourite Mac apps.
1Password
Paid
For password management.
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AdGuard
Paid
Ad blocking.
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Bartender
Paid
Menu bar management.
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Big Mail
Paid
Privacy focus email client
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CleanShot X
Paid
For screenshots and screen recording.
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CloudMounter
Paid
FTP and Google Drive within Finder.
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Craft
Free
Note taking.
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Endel
Paid
AI-generated focus music.
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Fantastical
Paid
Calendar and meeting quick-links.
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Figmac
Free
Figma within a lightweight Mac app.
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Goodlinks
Paid
Native bookmark manager.
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ImageOptim
Free
Drag & drop image optimisation.
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Lens
Free
Image converter.
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NextDNS
Free
DNS firewall and ad-blocker.
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Notion
Free
Personalised work management.
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Parcel
Paid
Delivery tracker.
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Pitch
Free
Slide and presentation creator.
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Pixelmator Pro
Paid
Image editing software.
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Raycast
Free
Spotlight on steroids.
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Reeder
Paid
RSS feed reader.
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Rocket
Free
Emoji shortcut menu.
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Session
Paid
Pomodoro timer.
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Sip
Paid
Colour picker and manager.
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Slack
Free
Communication with clients.
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Sleeve
Paid
Music mini-player
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Swish
Paid
Adds trackpad and magic mouse gestures.
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Tweetbot
Paid
Native, ad-free Twitter client.
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Zoom
Free
Client calls.
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