Things /

Work setup

Tools I reach for as a one-person SaaS, grouped by whether I'm designing, engineering, growing the business, or running it. Each entry has to earn its place.

Designing 6

Figma
figma.com
The only design tool I haven't tried to leave. Auto-layout finally clicked around v2; the rest has been incremental.
Paper
paper.design
Where rough ideas go before they earn a Figma file. A fast, freeform canvas for thinking a layout out loud.
Pixelmator Pro
pixelmator.com/pro
The bitmap editor I'd recommend over Photoshop for anyone not doing print. Native, fast, one-time price.
CleanShot X
cleanshot.com
Replaced the macOS screenshot app the day I installed it. The annotated-screenshot workflow has paid for itself many times over.
Sip
sipapp.io
Colour picker that remembers what I picked. The history alone justifies it; the OKLCH support is the bonus.
Raycast
raycast.com
The only launcher I'd pay for. The extension API has me writing one-off productivity scripts in an evening.

Engineering 7

Claude Code
claude.com/code
The agent loop that actually ships. I run it inside Cursor and from the terminal.
Cursor
cursor.com
Default editor, and the best harness going for working with agents. The chat panel earned its keep; tab-completion is the part I'd miss most.
GitHub
github.com
Where the code lives. Actions for CI, Pages for marketing-side experiments, Issues for solo project management.
Linear
linear.app
How the team keeps every project moving. The discipline of writing the ticket before the code is the value; the speed is what makes everyone actually do it.
iTerm
iterm2.com
Terminal with split panes that survive a restart. zsh + a small set of aliases on top.
Portless
github.com/vercel-labs/portless
Named local URLs (https://sam.localhost) instead of port-juggling. A Vercel Labs tool, and the kind of small fix you don't realise you needed.
Vercel
vercel.com
Where most of what I ship runs. Preview deploys are the unfair advantage; the docs are the second one.

Growth 4

SERP Lens
serplens.com
What I'm building. I dogfood it on the things I work on, including this site.
Ahrefs
ahrefs.com
Still the all-in-one I keep paying for. The data is the moat.
PostHog
posthog.com
Product analytics, session replay, feature flags in one place.
Resend
resend.com
Transactional email that doesn't fight me. React Email + Resend is the closest 'just works' has felt for SMTP in years.

Operations 7

Apple Passwords
Passwords and passkeys, synced across every Apple device for free. The native option finally got good enough to stop paying for a password manager.
Uplock
uplock.app
Everything that isn't a password: IDs, cards, recovery codes, insurance docs. End-to-end encrypted through iCloud, no account to create.
Notion
notion.so
Knowledge base, lightweight CRM, place where half-formed ideas go. Not the prettiest tool I use; the most-used.
Slack
slack.com
How I talk to clients and partners. Threads in, DMs out, notifications mostly off.
Fantastical
flexibits.com/fantastical
Calendar that respects my time. Natural-language event entry is the one feature every other calendar app should copy.
FreeAgent
freeagent.com
UK accounting that an HMRC-compliant solo founder can actually run themselves. Self-Assessment in a few clicks each year.
Stripe
stripe.com
Billing, subscriptions, invoices for the SaaS. The tax engine alone is worth the percentage.