<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Sam Underwood</title><description>Notes on SEO at ecommerce scale, building SaaS, and the messy transition from consultant to founder.</description><link>https://samunderwood.co.uk/</link><language>en-gb</language><item><title>A simple search trend tracker in Google Sheets</title><link>https://samunderwood.co.uk/writing/google-sheets-search-trend-tracker/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/google-sheets-search-trend-tracker/</guid><pubDate>Mon, 06 Feb 2023 00:00:00 GMT</pubDate></item><item><title>Analysing competitor site structure at scale</title><link>https://samunderwood.co.uk/writing/analysing-competitor-site-structure-at-scale/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/analysing-competitor-site-structure-at-scale/</guid><pubDate>Thu, 02 Feb 2023 00:00:00 GMT</pubDate></item><item><title>My 2021 SEO case studies: Averaging 104% up</title><link>https://samunderwood.co.uk/writing/2021-seo-case-studies/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/2021-seo-case-studies/</guid><description>In this post, I&apos;ll share 3 SEO case studies from different industries, explaining precisely how I achieved results.</description><pubDate>Mon, 31 Jan 2022 00:00:00 GMT</pubDate></item><item><title>My 2021 in review</title><link>https://samunderwood.co.uk/writing/2021-in-review/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/2021-in-review/</guid><description>As 2021 comes to a close, I wanted to take a moment to reflect on all that&apos;s happened this year.</description><pubDate>Mon, 03 Jan 2022 00:00:00 GMT</pubDate></item><item><title>My latest side-project: SEO Toolbelt</title><link>https://samunderwood.co.uk/writing/seo-toolbelt/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/seo-toolbelt/</guid><description>I&apos;m excited to introduce my latest side-project: SEO Toolbelt. If you like SEO tools, you&apos;ll enjoy this.</description><pubDate>Tue, 04 May 2021 00:00:00 GMT</pubDate></item><item><title>My 2020 in review</title><link>https://samunderwood.co.uk/writing/2020-in-review/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/2020-in-review/</guid><description>My first partial year as a freelancer has come to an end. Here&apos;s a review of my key achievements and what&apos;s next.</description><pubDate>Fri, 01 Jan 2021 00:00:00 GMT</pubDate></item><item><title>Word-based keyword grouping in Excel</title><link>https://samunderwood.co.uk/writing/excel-keyword-grouping/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/excel-keyword-grouping/</guid><description>A free resource to help you quickly group keywords</description><pubDate>Mon, 21 Dec 2020 00:00:00 GMT</pubDate></item><item><title>Analysing &amp; fixing organic traffic drops</title><link>https://samunderwood.co.uk/writing/organic-traffic-drop/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/organic-traffic-drop/</guid><description>If you&apos;re noticing a sudden drop in organic traffic, don&apos;t panic! This post will walk you through some common causes and how to fix them.</description><pubDate>Tue, 27 Oct 2020 00:00:00 GMT</pubDate></item><item><title>Using monthly search volumes to measure seasonality</title><link>https://samunderwood.co.uk/writing/seo-seasonality/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/seo-seasonality/</guid><description>Using search volume data is a powerful way to better understand when certain products or services are in demand. Read on to learn precisely how to use it to its potential.</description><pubDate>Fri, 21 Aug 2020 00:00:00 GMT</pubDate></item><item><title>How to show the value of SEO?</title><link>https://samunderwood.co.uk/writing/seo-value/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/seo-value/</guid><description>Are you looking to show the value of SEO to your boss or company? If so, then you&apos;ve found the right blog post.</description><pubDate>Tue, 07 Jul 2020 00:00:00 GMT</pubDate></item><item><title>Google algorithm update analysis: June 18th - 23rd 2020</title><link>https://samunderwood.co.uk/writing/google-algorithm-update-analysis-june-2020/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/google-algorithm-update-analysis-june-2020/</guid><pubDate>Wed, 01 Jul 2020 00:00:00 GMT</pubDate></item><item><title>Google Sheets regex generator tool</title><link>https://samunderwood.co.uk/writing/regex-generator/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/regex-generator/</guid><description>Generate regex to filter for a list of URLs or words.</description><pubDate>Wed, 17 Jun 2020 00:00:00 GMT</pubDate></item><item><title>Site speed study: The fastest, slowest &amp; is it important for SEO?</title><link>https://samunderwood.co.uk/writing/site-speed-study/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/site-speed-study/</guid><pubDate>Mon, 01 Jun 2020 00:00:00 GMT</pubDate></item><item><title>Google Search Console rank tracker template in sheets</title><link>https://samunderwood.co.uk/writing/google-search-console-rank-tracker/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/google-search-console-rank-tracker/</guid><description>Utilise the GSC API and Google Sheets to track keywords</description><pubDate>Wed, 29 Apr 2020 00:00:00 GMT</pubDate></item><item><title>Finding quick-win keywords via GSC and Data Studio</title><link>https://samunderwood.co.uk/writing/quick-win-keywords-in-data-studio/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/quick-win-keywords-in-data-studio/</guid><description>Use Data Studio and Search Console to find quick-win SEO opportunities</description><pubDate>Fri, 24 Apr 2020 00:00:00 GMT</pubDate></item><item><title>SEO article writing: Improve your Blog&apos;s SEO in 2020</title><link>https://samunderwood.co.uk/writing/seo-article-writing/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/seo-article-writing/</guid><pubDate>Wed, 22 Jan 2020 00:00:00 GMT</pubDate></item><item><title>13 considerations before hiring an SEO consultant</title><link>https://samunderwood.co.uk/writing/hiring-an-seo-consultant/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/hiring-an-seo-consultant/</guid><description>Considering hiring a search consultant? In this guide I&apos;ll walk you through various things to think about before you make your decision to invest.</description><pubDate>Wed, 27 Nov 2019 00:00:00 GMT</pubDate></item><item><title>7 site structure &amp; internal linking principles</title><link>https://samunderwood.co.uk/writing/site-structure-and-internal-linking/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/site-structure-and-internal-linking/</guid><pubDate>Mon, 25 Nov 2019 00:00:00 GMT</pubDate></item><item><title>CrUX dashboard in Data Studio</title><link>https://samunderwood.co.uk/writing/crux-dashboard/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/crux-dashboard/</guid><description>Use Data Studio and CrUX to measure your site speed</description><pubDate>Sun, 10 Nov 2019 00:00:00 GMT</pubDate></item><item><title>9 of the best site speed tools</title><link>https://samunderwood.co.uk/writing/site-speed-tools/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/site-speed-tools/</guid><description>Looking for a list of only the very best site speed tools? Then look no further, below are the only tools you really need to diagnose and monitor performance issues.</description><pubDate>Tue, 05 Nov 2019 00:00:00 GMT</pubDate></item><item><title>14 best SEO automation tools</title><link>https://samunderwood.co.uk/writing/seo-automation-tools/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/seo-automation-tools/</guid><description>Wasting time doing laborious manual work? This guide will automate that so you can focus on the fun stuff!</description><pubDate>Sun, 14 Apr 2019 00:00:00 GMT</pubDate></item><item><title>6 SEO tips for 2019</title><link>https://samunderwood.co.uk/writing/6-seo-tips-for-2019/</link><guid isPermaLink="true">https://samunderwood.co.uk/writing/6-seo-tips-for-2019/</guid><description>In this guide we&apos;ll provide you with six unique SEO tips to improve your organic strategy within 2019.</description><pubDate>Fri, 12 Apr 2019 00:00:00 GMT</pubDate></item></channel></rss>